Exceptional Partnership : Princess Madeleine and Weleda Launch New Skincare Brand minLen

The Royal Connection

Princess Madeleine Bernadotte, the daughter of Crown Prince Carl Philip and Crown Princess Victoria of Sweden, has long been known for her philanthropic efforts and commitment to social causes.

The MinLen Skincare Range: A Natural Approach to Healthy Skin

MinLen skincare range is a new and exciting development in the world of natural skincare. Launched by Madeleine Bernadotte and Weleda, this range is designed to provide effective and gentle care for the skin, using only the finest natural ingredients.

  • Made with natural ingredients that are gentle on the skin
  • Meets the highest quality standards
  • Created in close collaboration with leading experts in dermatology and natural medicine
  • The MinLen skincare range is built on the principles of natural skincare, which emphasizes the use of natural ingredients and gentle, non-irritating formulations.

    Key Features of the MinLen Range

    The MinLen range is designed to be gentle and effective, using only the finest natural ingredients.

    The Birth of minLen

    minLen is the latest innovation from Madeleine Bernadotte and Weleda, a renowned brand in the field of natural and organic cosmetics. The product family is the result of a long-standing collaboration between the two companies, which has been ongoing since January 2024.

  • Natural and organic ingredients
  • Free from harsh chemicals, artificial fragrances, and dyes
  • Gentle on the skin
  • Suitable for sensitive skin types
  • The Development Process

    The development of minLen involved a thorough research and testing process to ensure that the product family meets the highest standards of quality and efficacy. Madeleine Bernadotte and Weleda worked closely together to create a product that is not only effective but also gentle on the skin. The development process involved several stages, including:

  • Research and testing of natural and organic ingredients
  • Development of a unique formula that combines the benefits of natural ingredients with the latest scientific research
  • Testing of the product on human subjects to ensure its safety and efficacy
  • The Launch Plan

    minLen will be launched in Germany, Austria, Switzerland, and Sweden in September 2025.

    The company’s mission is to provide a healthier lifestyle through the use of natural and biologically active ingredients. Weleda has a wide range of products that cater to different skin types and needs, including soaps, shampoos, lotions, and face creams. Weleda’s commitment to sustainability and social responsibility is evident in its environmental and social policies, which prioritize the protection of the environment and the well-being of its employees.

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