This strategic move by Cvent aims to enhance its event management platform and expand its reach into new markets. Cvent’s event management platform is already a leading player in the industry, boasting a robust suite of tools for event planning, registration, and management. However, the company recognizes that the event landscape is constantly evolving, and it needs to adapt to stay ahead of the competition.
* Splash, a company specializing in event planning software, raised $39.5 million in funding over seven rounds before being acquired by Cvent. * Eric Holmen, the CEO of Splash, left the company in January 2023. * Matthew Curry, Splash’s interim CEO, is currently leading the company. **Detailed Text:**
Splash, a prominent player in the event planning software market, boasted a robust financial history prior to its acquisition by Cvent.
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