The Ordinary is a popular brand globally, known for its transparent and affordable skincare products.
The Ordinary has been gaining popularity worldwide for its commitment to transparency and affordability. The brand’s products are free from harsh chemicals, artificial fragrances, and dyes, making them a favorite among consumers seeking natural and effective skincare solutions.
Estée Lauder, a well-established beauty brand, is facing significant challenges in the Chinese market. According to Rooke, the brand will be impacted by intense competition from established players and new entrants. This competition is not only from traditional beauty companies but also from e-commerce giants like Alibaba and JD.com. Key competitors in the Chinese market include: + L’Oréal + Shiseido + Procter & Gamble + Unilever + New entrants like:
Rooke also highlighted the impact of the Sino-US trade war on Estée Lauder’s business in China. The trade war has led to increased tariffs on imported goods, making it more expensive for Estée Lauder to import its products into China. This increased cost will likely be passed on to consumers, making Estée Lauder’s products more expensive in the Chinese market.
In recent years, the Chinese beauty market has witnessed a significant shift towards cosmeceutical skin care products. These products, which combine skincare and pharmaceuticals, have gained immense popularity among Chinese consumers. The main reason behind this trend is the increasing awareness of the importance of skin health and the desire for effective solutions to address various skin concerns. Key factors driving the growth of cosmeceutical skin care in China: + Growing awareness of skin health and the importance of skincare + Increasing demand for effective solutions to address skin concerns + Perception of cosmeceutical products as more efficacious than traditional skincare products + Influence of social media and celebrity endorsements The rise of cosmeceutical skin care in China has been driven by several key factors. Firstly, there has been a growing awareness of the importance of skin health among Chinese consumers. This has led to an increased demand for skincare products that can provide effective solutions to address various skin concerns such as acne, aging, and hyperpigmentation. Moreover, the perception of cosmeceutical products as more efficacious than traditional skincare products has played a significant role in their popularity. Chinese consumers are increasingly looking for products that can provide tangible results, and cosmeceutical products are seen as offering a more scientific approach to skincare. The influence of social media and celebrity endorsements has also contributed to the growth of cosmeceutical skin care in China.
Rooke, who has been working with The Ordinary for over 5 years, said that the brand’s success in China is largely due to its affordability and wide range of products.
The Ordinary, a popular skincare brand, has been making waves in China since its entry into the market in 2019. With its affordable prices and extensive product line, the brand has managed to capture the attention of Chinese consumers.
The Ordinary has 2.5 million followers on Instagram and over 1.500 million followers on TikTok. The Ordinary has a strong presence on social media platforms, with a significant number of followers and posts across various platforms.
The Ordinary, a skincare and beauty brand, has experienced rapid growth and popularity over the past few years. With its strong online presence, the brand has been able to connect with a large and dedicated following.
The Ordinary’s success can be attributed to several key factors, including:
Leave a comment